CRS

How to effectively launch a website

So you have a new website – now what? just because you can see the site online doesn’t mean anyone will. Without some targeted marketing your site may not be ranked by search engines for 18months, if at all. You need to think of it like a box of brochures – they will sit there gathering dust unless you post them out and start knocking on doors. Launching a new website is no different – you need to promote it’s existence and drive some all important sustainable traffic.

Step 1 Generate a Press Release
Press releases are the most effective way of creating market awareness about your product or service and also creating inbound links. A clever newsworthy press release should be created and issued to local and national media, trade publications AND internet media channels. www.prweb.com or www.prleap.com are good resources for issuing press releases to Google News, Yahoo News etc

Step 2 Online Advertising

Pay-per-click advertising, or a sponsored link, with Google or Yahoo is the only way to have your website appear instantly on the search engines. But the trouble with all advertising, print or online, is getting a return for your investment. We really only suggest pay-per-click advertising for e-commerce sites or customers with a product to sell as they have a higher chance of converting traffic to sales.

Step 3 Blogging

The most effective search engine optimisation tactic currently is blogging. This may change, as Google have been known to change their ranking algorithms, but for now it certainly is viewed very favourably with the engines. Once launched the blog needs to be submitted to blog directories. Consistent weekly posts, two to three on average, will result in inbound links and effective search engine rankings for your site. The Copper Reed web team are experienced WordPress blog developers and provide training to all our clients on how to use and maximise – call 061 400620 to talk to Michelle or Gary to chat through your needs.