SEO is the process of maximising the relevance and effectiveness of your website by carefully selecting keywords, headings, titles, content and URL for your web pages, to increase traffic to the site and improve search engine rankings.
Metadata
Metadata tags tell the search engines what your web page is about. There are three sections to this process-
- Title: Should be clear and concise telling people what the site will contain.
- Description: This is a short summary containing the important information about the web page. It should ideally be between 150 – 200 characters long with important keywords and terms crafted into the description.
- Keywords: Google once took these words into heavy consideration. They help traffic flow to particular sites. Today web pages are heavily diluted with these words making them less meaning full but they are still taken into consideration. We recommend around 10 important keywords be listed.
Heading Summary
Like the use of headings and sub-headings in newspapers, websites can use special tags in their HTML coding. These headings are useful in giving keywords prominence on the page. The first heading should give an overall description of the entire page as a whole, with the further headings providing additional information.
Images
Images are a great way of enhancing your web page. Its important to remember that search engine crawlers, or text-only web browsers, cannot see images. For an image to be noticed it must have a tag name (a hidden caption in a way) relevant to the picture.
Internal Page
it is also important to remember to optimise the text, images, title etc of the internal pages of your site as well as the homepage in order to improve your engine rankings and attract sustainable traffic.
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